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Mercado Nuevo, a subsidiary of The Bakersfield Californian, is pleased to announce the launch of The Southwest Voice community newspaper and Web site.Following in the footsteps of its successful sister publication, The Northwest Voice, The Southwest Voice will feature neighborhood news, pictures and columns contributed by people in the community.The Voice newspapers are pioneers in the growing field of citizen journalism. The Northwest Voice, launched in May 2004, was the first citizen journalism publication started by a U.S. newspaper company. Bluffton Today, YourHub.com and other newspapers followed suit with similar publications and Web sites. “In Bakersfield, we are longtime believers in the power of community participation,” said Mary Lou Fulton, who oversees Mercado Nuevo in her role as Vice President of Audience Development for The Californian. “When you offer readers a way to share their stories, you give them a personal and emotional stake in what we...
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